Girlfriends Get–A–Way (GFG) is a traditional women’s conference with a modern twist. GFG provides an outlet for women to refresh, relax and refocus in Christ and needed a brand identity that illustrated those main tenets of the organization. With the creation of a fun, light–hearted design aimed at women, that need was fulfilled. The brand identity extending into flyers, t–shirts, lanyards, program books, directional signage and much more. In addition to the GFG logo, I had to develop an identity for the conference theme, one that was cohesive with the conference’s already established brand identity system.