To further its commitment to economic empowerment, faith-based non-profit 501(c)(3) organization God's Money God's Way (GMGW) launched D3, a debt elimination program encompassing financial education workshops, classes, and seminars. Even though D3 is under the umbrella of GMGW, the client wanted a brand identity completely independent of GMGW. The end result? A bold, in your face brand identity dramatically conveying the seriousness and dire need of debt elimination throughout America’s communities.