God’s Money God’s Way (GMGW) is a faith–based non–profit 501(c)(3) organization committed to economic empowerment through financial education workshops, classes, and seminars. The organization requested a fresh, new brand identity to accurately reflect its mission and goals. The old design’s primary color was green, which is typically represents money, so the client specifically requested colors and imagery that were not related to money. The compass idea was the perfect solution for GMGW because it symbolized the trusted guidance aspect of the organization and also God’s guidance, hence the organization’s name, God’s Money God’s Way.