With a logo that was created in the early 90’s (and looked it), the new rebranding of The Information Store, Inc. (iStore) in 2009 was long overdue. Striving to become one of the top leaders in providing petroleum enterprises with the most accurate data management software, iStore needed a brand identity that was as modern as the technology it marketed. From the corporate identity package to the trade show exhibits, the new brand identity truly embodied the true essence of iStore – cutting edge, technologically savvy, modern and professional.